Business owners frequently ask themselves the right questions, like…
How to get online reviews for your small business?
How do I encourage my customers to write reviews online?
How do I increase sales leads?
But rarely come up with an actual sustainable plan to create a steady stream of five-star reviews for their business and make it an essential part of their marketing campaign. Let’s change that…
Showing you how to get more five star reviews is only have the battle (which we will explain in complete detail below), first I would like to share with you why this is so important to your sales and lead generation.
84% of people trust online reviews as much as a personal recommendation.
We all know that nothing is better than an actual referral from an existing client or a friend that has used your services. Online reviews are now increasingly coming in at a close second, up 4% from the previous year. Now, 84% of people trust online reviews as much as a personal recommendation, according to the latest Local Consumer Review Survey.
68% of consumers left a local business review when asked – with 74% having been asked for their feedback
You’re existing customers are willing to give you great five star reviews, they just don’t want to waste time figuring out how and where to do this for you. 68% of consumers left a local business review when asked – with 74% having been asked for their feedback. The key is to make this process simple for your new and existing customers, so they don’t have to search for your business. This process will help you get more reviews on Yelp, Google or Facebook, etc.
93% of consumers read local reviews to decide if a business is good or not – meaning just 7% don’t (compared to 9% in 2016)
We’ve all heard the old adage “you only get one chance to make a first impression.” Now it applies to your business BEFORE you ever meet anyone, with the knowledge that 93% of consumers read local reviews to decide if a business is good or not – meaning just 7% don’t.
For the first time, reviews have surpassed search engine ranking of a business to become the most important thing customers consider before calling a business or visiting their website. 56% of consumers select a business if it has positive ratings/reviews displayed in Google Local before selecting a business with a higher ranking with no reviews or lower reviews.
Going from a 3-star to a 5-star rating get a business 25% more clicks from Google Local.
You could be missing business sales on a daily basis by having a lower star rating, a small number of reviews or reviews that are older than a month old.
So how do you get more 5 star reviews and increase sales leads?
One word – Persistence…
We have to consistently ask customers for reviews and follow up with reminders when they haven’t provided a review within a few days to a weeks time. We also need to channel those costumers who might have had a bad experience towards a different channel and handle those responses offline and away from any review links.
Sounds like a lot of work if you were to do this on your own, taking the time to manually send out emails with links to review sites. This is not necessary, and could actually have the adverse effect if not done correctly…
Plus, like many tasks involving new business initiatives, you may lose interest or get busy and forget to follow up.
You’re in luck, there are many tools and services available that can help you automate this task. Providing an easy way to provide your business with a steady stream of 5-star reviews which increase sales leads on a daily basis.
Review and Reputation Management Services
Review and reputation management is often overlooked by business owners as an important first step in their marketing plan. But, your company reviews is the first thing potential customers see BEFORE they ever look at your awesome website or talk to your friendly and helpful staff on the phone.
Let us make it easy for your best customers to provide you with a steady flow of great reviews on Google, Bing, Yelp, Facebook and other places where you don’t even know people are checking out your company.
More FIVE STAR reviews equal, lead generation, higher sales and increased profits for your company.