Having your brand loved and recognized when there are oppositions in your field is one asset that can be extremely valuable to your business.
You are also competing against companies who’ve built a relationship with their customers and they may have large marketing budgets to keep their businesses running. That’s why you need innovative ways to build your brand so you can stand out from your competitors.
Here are some amazing tips you can follow to build a brand persona from scratch.
What Does it Mean to Build a Brand?
Everyone has a name. People have specific facial features we can associate their names with. People also have different styles and mannerisms that make them unique. Our personalities, the way we dress and the way we conduct ourselves give others their formed impressions of us.
This is what branding may be described as. Businesses have names, color schemes that give them a specific style and slogans that give them a voice and personality. These elements affect how the public views your business.
In order to remain relevant in the niche you’ve chosen, you must build a brand that stands out. The way to achieve this is by creating a brand with features that are capable of enticing people and that will generate public awareness.
Your brand must always be visible so people know where to go when they need products and services from your business. Here are other ways you can build your brand from the ground up.
Create an Enticing Slogan and Logo
Now you need to give your brand a face and a voice. To achieve this give your brand a slogan and a personal logo that’s unique to what you have to offer.
Creating a Logo
Your logo will be on every single piece of media you advertise on. Your logo is the face of your company and when people think of your brand your logo will be the image they see. Your logo will be the final piece of your brand building puzzle.
Ensure your brand logo is unique and can be easily identified. You want your audience to know exactly who you are when you place all the elements of your brand together such as your name, slogan and logo.
Creating a Slogan
A brand slogan is a catchy phrase that’s impactful and creates excellent word of mouth advertising opportunities. You can use your slogan on merchandise, business cards and social media biography sections.
One advantage of using a slogan is you can change it every once in a while to make a different impact. It’s said that Pepsi has had 30 slogans since the company’s inception.
How to Build Your Brand from Scratch
What’s the Name of your Business?
Establish what your business name is going to be. It will probably be one of the first big commitments you’ll have to make because it will impact your entire brand. You want to select a name that’s difficult to replicate. You can’t have a generic name and expect to seem unique.
You also don’t want your business name to be confused with someone else’s company identity. Use the following suggestions to generate a unique business name:
- Create a portmanteau which is the combination of two words such as cinema/complex = Cineplex or pin/interest = Pinterest
- Develop a made-up word such as Häagen-Dazs that’s exotic and European sounding
- Remove vowels from a word. Tumblr (Tumbler) and Flickr (Flicker) are perfect examples
Remember that your company name will affect your URL and domain so ensure the name you select will work well with these features.
Consider Your Target Market
Now that you have a name, you’ll need to do some research about your target market. You must know exactly who your audience is going to be. Conduct research of what products and services people are looking for.
Here are a few simple tips on how to establish your target market:
- Figure out the detailed lifestyle of your consumers.
- What age group, gender and location are they in?
- Do they earn an income?
- Are they tech-savvy?
- What type of work do they do?
- Are you targeting students or people who are employed full time?
These will help you grasp exactly who you need to target, such as price ranges they can afford and what the needs are in their day to day routines. This brings you to the next brand-building step: your mission statement.
You’ll Need a Mission Statement
Generate a full statement of what your company is passionate about and what you can offer your target audience. By stating your brand values and your work ethics people will be more likely to trust your company.
The entire face of your brand such as your tagline, logo and personality should reflect in your mission statement. Be sure to add your mission statement on all platforms you have such as your website and social media pages. Your mission statement will give your audience the answer to what you can provide them.
Branding is an important part of building your business. You want people to be able to identify who you are and what products and services you can provide them by using images and words. After developing your brand you’ll find your customers will trust you more so they’ll be willing to do business with you.